Local Search Engine Optimization
What our Local SEO Service doesBreakthrough Local specializes in Local SEO, helping our clients grow and stabilize their business. Local SEO is great for all types of local businesses, brick & mortar or Service based industries. Separated from Organic SEO through not only name, but practices.
While a traditional SEO campaign will focus on page rankings for specific terms in a large geographical area or general product. Local SEO is dedicated to local search queries. Nearly 50% of all search is with local intent. Having a strategy to target these searches is vital for a business' success. A good Local SEO strategy will incorporate both your website and your Google My Business (GMB) Listing. While each can be utilized without the other, having both is becoming increasingly important for the success of the other. Your website should be focused on the location(s) your business serves. With the appropriate Web Design and SEO practices applied to rank great in those area specific organic listings. Some of these best practices include:
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A website that ranks top for local search terms is sure to drive new customers. Having Your Google My Business profile established is just as important. This profile directly controls your content on the map listings which show for local searches.
The google map 3-pack is the target for any local business. This is the first three businesses that show up under the map on the first page of Google. Studies have shown these 3 listings get more than 50% of the calls on the front page.
How can you get there?
There are three main things or “factors” that Google uses to determine and rank a business and their local map listings.
Each of these elements are important and can be optimized with the proper local SEO strategy.
The google map 3-pack is the target for any local business. This is the first three businesses that show up under the map on the first page of Google. Studies have shown these 3 listings get more than 50% of the calls on the front page.
How can you get there?
There are three main things or “factors” that Google uses to determine and rank a business and their local map listings.
- Relevance: How relevant is the listing to the search term
- Prominence: How trusted and knowledgeable is the listing
- Proximity: How close is the business to the searcher
Each of these elements are important and can be optimized with the proper local SEO strategy.
Local SEO
Ranking Factors
RelevanceShow your relevance through an optimized website and online profiles. Focus on local content that is
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Relevance
Prominence
Proximity
Relevance
At the core of Local SEO and search is Relevance, in other words how relevant is your website and online listings to the search term. Google’s objective is to match the user with the most relevant information, providing a better user experience.
Relevance can be optimized both on-site and off-site for business. Proper content on your website and across other online platforms. Additionally, gaining inbound signals related to your product/service will help increase your relevance.
Relevance can be optimized both on-site and off-site for business. Proper content on your website and across other online platforms. Additionally, gaining inbound signals related to your product/service will help increase your relevance.
Prominence
This SEO ranking factor can be considered a businesses overall authority on their local product or service. Increasing your prominence can be compared to increasing your popularity in your location and your specialty.
Both online and real-world factors can help increase your Prominence within Google. Online you might focus on outreach efforts, gaining local contacts and signals coming back to your business. Online reviews provide a great opportunity to increase your local authority.
Both online and real-world factors can help increase your Prominence within Google. Online you might focus on outreach efforts, gaining local contacts and signals coming back to your business. Online reviews provide a great opportunity to increase your local authority.
Proximity
As the third main ranking factor in Local SEO, Proximity, accounts for how close the user is to a business. Google wants to make the user experience convenient and can recognize local intent through search modifiers (city + service) or "near me" search terms combined with location data gathered from your device.
While this factor is more rigid and has less room for optimization, there are still several things a business can do to improve their proximity score for searches made anywhere in town.
Proper Web Design will help identify you as a local business in each area you serve. Your Google Business Listing offers several tools that can help improve your proximity score such as reviews, posts, videos & pictures.
While this factor is more rigid and has less room for optimization, there are still several things a business can do to improve their proximity score for searches made anywhere in town.
Proper Web Design will help identify you as a local business in each area you serve. Your Google Business Listing offers several tools that can help improve your proximity score such as reviews, posts, videos & pictures.
Improve your Local Rankings
Do you know where you rank on the major search engines?
If you own a business you should know where you rank in the search results, always trying to improve that position. It is absolutely something you have control over and the results of being at the top are tremendous!
In fact, as this article from Search Engine Watch explains, around 90% of traffic stays on the first page of Google, and 30% on the first position within Google.
That is an incredible statistic! Simply, if your not on the first page you are missing your prospects every time!
So how do you get there?
The path to the front page of google is riddled with nuances and ever changing algorithims. Sure you can spend the time and resources to learn whats working today and try to stay on top of the curve.
You probably didn't get into business for that, am I right?
Which is why you need to hire a proven Local SEO Professional to handle this and generate a constant flow of leads.
Inbound Marketing through websites and internet marketing, costs 1/3 that of Outbound Marketing such as cold calls and mailers. While conversion of SEO leads is about 15% compared to the 2% you see with outbound marketing.
I could write all day about statistics and the incredible opportunity you have by properly positioning your site on-line. If you want to see more feel free to check out these and 120 other stats related to marketing, here.
If you want to chat about how we can help your business, e-mail us here or jump to our contact page here
If you own a business you should know where you rank in the search results, always trying to improve that position. It is absolutely something you have control over and the results of being at the top are tremendous!
In fact, as this article from Search Engine Watch explains, around 90% of traffic stays on the first page of Google, and 30% on the first position within Google.
That is an incredible statistic! Simply, if your not on the first page you are missing your prospects every time!
So how do you get there?
The path to the front page of google is riddled with nuances and ever changing algorithims. Sure you can spend the time and resources to learn whats working today and try to stay on top of the curve.
You probably didn't get into business for that, am I right?
Which is why you need to hire a proven Local SEO Professional to handle this and generate a constant flow of leads.
Inbound Marketing through websites and internet marketing, costs 1/3 that of Outbound Marketing such as cold calls and mailers. While conversion of SEO leads is about 15% compared to the 2% you see with outbound marketing.
I could write all day about statistics and the incredible opportunity you have by properly positioning your site on-line. If you want to see more feel free to check out these and 120 other stats related to marketing, here.
If you want to chat about how we can help your business, e-mail us here or jump to our contact page here
Three Key Ingredients
ContentContent is a vital factor in your organic search results. Content should
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Content
Mobile
Popularity
Content
In Local SEO, there is no question good content drives positive results. While bad content can be harmful to your rankings and your business. Content comes in many forms such as text, images and videos and should all be used to push your message and service.
Good content is unique, thorough and authoritative. Content should be informative, but not over done to the point it would seem like spam, to the reader or viewer.
Bad content among other things is stuffed with keywords for the purpose of ranking not for the end user in mind.
Good content is unique, thorough and authoritative. Content should be informative, but not over done to the point it would seem like spam, to the reader or viewer.
Bad content among other things is stuffed with keywords for the purpose of ranking not for the end user in mind.
Mobile
What does it mean to be Mobile Responsive?
Mobile Responsive simply means that people searching the internet on a mobile device can see your site properly. The content is displayed correctly and fits to any screen size. As well your site should be easy to navigate and take action on directly from any device.
Mobile search has taken over! It only makes sense that the ability for users to see and use your website from any device is now a key ranking factor. As mentioned above and published by searchengineland.com, 60% of search is now done on a mobile device surpassing desktop search.
Its no wonder that Google and the other major search engines have made Mobile Responsiveness a part of their ranking factors.
Through our Web Design service we create websites that not only are mobile optimized but convert visitors into active prospects.
Mobile Responsive simply means that people searching the internet on a mobile device can see your site properly. The content is displayed correctly and fits to any screen size. As well your site should be easy to navigate and take action on directly from any device.
Mobile search has taken over! It only makes sense that the ability for users to see and use your website from any device is now a key ranking factor. As mentioned above and published by searchengineland.com, 60% of search is now done on a mobile device surpassing desktop search.
Its no wonder that Google and the other major search engines have made Mobile Responsiveness a part of their ranking factors.
Through our Web Design service we create websites that not only are mobile optimized but convert visitors into active prospects.
Popularity
Good SEO is all about getting other websites talking about you, a bit like a popularity contest. With the most popular site in the top position.
Ultimately, you want to be the most popular and authoritative site related to your service. Its not only about being popular but about who is talking about your business. You want them to be credible, industry specific and authoritative.
We do this through extensive research finding quality sites that will talk about your site. Typically these sites let us talk about your service with their audience. This drives authority and relevance leading to better positioning on the search results and more clients.
Its like asking your best friend for a referral vs a stranger. You trust and probably think of your best friend as more credible than a stranger. This makes you more likely to call their referral, right?
Ultimately, you want to be the most popular and authoritative site related to your service. Its not only about being popular but about who is talking about your business. You want them to be credible, industry specific and authoritative.
We do this through extensive research finding quality sites that will talk about your site. Typically these sites let us talk about your service with their audience. This drives authority and relevance leading to better positioning on the search results and more clients.
Its like asking your best friend for a referral vs a stranger. You trust and probably think of your best friend as more credible than a stranger. This makes you more likely to call their referral, right?
Website SEO Audit
Submit your site, we'll check it out and let you know how you can Improve Your Rankings
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