Local Search Engine Optimization
We specialize in Local Search Engine Optimization which puts local businesses in the the Lime Light. The process behind Local SEO is a trade in and of itself. A trade we have spent countless hours in crafting our skill set and getting our clients results.
Our results are gained through constant work on these four key areas Content, Mobile Responsiveness, Popularity and Local Map Listings.
Our results are gained through constant work on these four key areas Content, Mobile Responsiveness, Popularity and Local Map Listings.
Four Key Ingredients
ContentContent is a vital factor in your organic search results.
Content should
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Mobile60 % of search is through a mobile device. Are you optimized?
A mobile optimized site
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PopularityBe social. Be authoritative. Be active.
How?
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Map ListingsA major factor in Local SEO success is ranking on the Local Map Listings.
Ranking Factors
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Content
In Local SEO, there is no question good content drives positive results. While bad content can be harmful to your rankings and your business. Content comes in many forms such as text, images and videos and should all be used to push your message and service.
Good content is unique, thorough and authoritative. Content should be informative, but not over done to the point it would seem like spam, to the reader or viewer.
Bad content among other things is stuffed with keywords for the purpose of ranking not for the end user in mind.
Good content is unique, thorough and authoritative. Content should be informative, but not over done to the point it would seem like spam, to the reader or viewer.
Bad content among other things is stuffed with keywords for the purpose of ranking not for the end user in mind.
Mobile Responsive
What does it mean to be Mobile Responsive?
Mobile Responsive simply means that people searching the internet on a mobile device can see your site properly. The content is displayed correctly and fits to any screen size. As well your site should be easy to navigate and take action on directly from any device.
Mobile search has taken over! It only makes sense that the ability for users to see and use your website from any device is now a key ranking factor. As mentioned above and published by searchengineland.com, 60% of search is now done on a mobile device surpassing desktop search.
Its no wonder that Google and the other major search engines have made Mobile Responsiveness a part of their ranking factors.
Through our Web Design service we create websites that not only are mobile optimized but convert visitors into active prospects.
Mobile Responsive simply means that people searching the internet on a mobile device can see your site properly. The content is displayed correctly and fits to any screen size. As well your site should be easy to navigate and take action on directly from any device.
Mobile search has taken over! It only makes sense that the ability for users to see and use your website from any device is now a key ranking factor. As mentioned above and published by searchengineland.com, 60% of search is now done on a mobile device surpassing desktop search.
Its no wonder that Google and the other major search engines have made Mobile Responsiveness a part of their ranking factors.
Through our Web Design service we create websites that not only are mobile optimized but convert visitors into active prospects.
Internet Traffic
Good SEO is all about getting other websites talking about you, a bit like a popularity contest. With the most popular site in the top position.
Ultimately, you want to be the most popular and authoritative site related to your service. Its not only about being popular but about who is talking about your business. You want them to be credible, industry specific and authoritative.
We do this through extensive research finding quality sites that will talk about your site. Typically these sites let us talk about your service with their audience. This drives authority and relevance leading to better positioning on the search results and more clients.
Its like asking your best friend for a referral vs a stranger. You trust and probably think of your best friend as more credible than a stranger. This makes you more likely to call their referral, right?
Ultimately, you want to be the most popular and authoritative site related to your service. Its not only about being popular but about who is talking about your business. You want them to be credible, industry specific and authoritative.
We do this through extensive research finding quality sites that will talk about your site. Typically these sites let us talk about your service with their audience. This drives authority and relevance leading to better positioning on the search results and more clients.
Its like asking your best friend for a referral vs a stranger. You trust and probably think of your best friend as more credible than a stranger. This makes you more likely to call their referral, right?
Google Local
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44% clicks on top 3 local Positions
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Can your customers find you?When it comes to Local Search the map packs displayed on the major search engines receive twice as many clicks as Paid ads and in some cases more than even the organic listings placed below them.
So how do you get on the Map Pack or better yet on the top of that pack? Each search engine has a local business directory which allows you to list your business and highlight services and your location. One key factor is a fully optimized profile on these directories. Another key is to incorporate these specific areas and services on your website in the proper format. This affirms your credibility with the Search Engine. Couple that with the proper listing of your business across the web in industry and location specific business directories, And your well on your way to a map pack debut. |
Organic Search Engine Rankings
Do you know where you rank on the major search engines?
If you own a business you should know where you rank in the search results, always trying to improve that position. It is absolutely something you have control over and the results of being at the top are tremendous!
In fact, as this article from Search Engine Watch explains, around 90% of traffic stays on the first page of Google, and 30% on the first position within Google.
That is an incredible statistic! Simply, if your not on the first page you are missing your prospects every time!
So how do you get there?
The path to the front page of google is riddled with nuances and ever changing algorithims. Sure you can spend the time and resources to learn whats working today and try to stay on top of the curve.
You probably didn't get into business for that, am I right?
Which is why you need to hire a proven Local SEO Professional to handle this and generate a constant flow of leads.
Inbound Marketing through websites and internet marketing, costs 1/3 that of Outbound Marketing such as cold calls and mailers. While conversion of SEO leads is about 15% compared to the 2% you see with outbound marketing.
I could write all day about statistics and the incredible opportunity you have by properly positioning your site on-line. If you want to see more feel free to check out these and 120 other stats related to marketing, here.
If you want to chat about how we can help your business, e-mail us here or jump to our contact page here
If you own a business you should know where you rank in the search results, always trying to improve that position. It is absolutely something you have control over and the results of being at the top are tremendous!
In fact, as this article from Search Engine Watch explains, around 90% of traffic stays on the first page of Google, and 30% on the first position within Google.
That is an incredible statistic! Simply, if your not on the first page you are missing your prospects every time!
So how do you get there?
The path to the front page of google is riddled with nuances and ever changing algorithims. Sure you can spend the time and resources to learn whats working today and try to stay on top of the curve.
You probably didn't get into business for that, am I right?
Which is why you need to hire a proven Local SEO Professional to handle this and generate a constant flow of leads.
Inbound Marketing through websites and internet marketing, costs 1/3 that of Outbound Marketing such as cold calls and mailers. While conversion of SEO leads is about 15% compared to the 2% you see with outbound marketing.
I could write all day about statistics and the incredible opportunity you have by properly positioning your site on-line. If you want to see more feel free to check out these and 120 other stats related to marketing, here.
If you want to chat about how we can help your business, e-mail us here or jump to our contact page here
Improve your Organic Rankings
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