Portland SEO Services
As a Local SEO Company, we understand the importance of having a constant flow of quality leads. Providing as many opportunities as possible for you to offer the service or product you are so passionate about.
Our passion is Digital Marketing and Local SEO Services which drive more business to our clients.
If you've been wondering "how can I get more local service calls or local foot traffic" to your business, you're on the right website. We're thrilled your checking us out and know we can help!
Get your business seen by as many potential buyers as possible and convert those views into calls and ultimately loyal customers.
As Local SEO Experts we provide a number of S.E.O. services and tactics that simply get result!
Breakthrough Local Marketing specializes in Organic Search Engine Optimization, Local SEO, Google Maps Marketing, Web Design and Lead Generation.
Owned and operated by Kevin Kirby, an industry expert, with over 8 years industry experience.
To find out more about how great SEO and Web Design can change your business give us a call.
What is SEO
Search Engine Optimization (SEO) is the process and practices of making your website easy for the search engines to recognize and understand. There are several processes that enable the major search engines such as Google, to properly understand and rank your website appropriately. These processes can be summarized into off-site SEO and on-site SEO.
Proper Organic SEO will rank your website on the first page of Google for your main services, products or offer, also considered Keywords.
Is SEO Dead
SEO is far from dead, the process of optimizing websites for search engines will be around as long as the Internet.
There will always be changes to the industry a new processes and protocols to follow. However, the need for businesses to show up first on search engines is a prevailing need.
Businesses that can achieve top rankings on the search engine results page (SERP’s) see a dramatic increase in clients and revenue allowing for growth.
What is Local SEO
Local SEO is like Organic SEO with an emphasis on geographical markets. While organic SEO focuses on ranking for keywords in broad geographic areas, national or even worldwide. Local is targeted to serve the area a business is located. For example, a lawn care company in Portland doesn’t need to show up for a search result in Boise.
Map Listings such as Google My Business are becoming extremely important in Local SEO and can be thought of as an essential element to an effective Local SEO strategy. Businesses that show in the top of the map listing get most of the traffic.
What is on-site SEO
On-Site SEO or On-Page SEO, is the process of configuring your website to read properly, not only to humans but to the various search engines.
Many elements of a website need to be configured in a way that Google, Bing etc.. can understand. This helps them understand what your site represents.
Items such as the proper headings, meta tags and descriptions along with other element, give specific signals to these platforms.
Having your on-site SEO configured correctly is extremely important and mean the difference between page 1 and page 2 of the SERP’s.
WHAT IS OFF-SITE SEO
Off-Site SEO or Off-Page SEO, consists of all the activities you do off your website to optimize its presence on the SERP’s.
This might come in the form of blogs on other websites talking about your website, or other content you create and publish in the web.
Properly directed activity on behalf of your business can have a dramatic impact on your sites “authority, trust & relevance”. These are key components to most search engine algorithms showing them which website matches the user's query best resulting in higher ranking.
How Much Does SEO Cost
The Cost of SEO varies from $500-2500+ per month. We work with our clients to build a custom SEO plan depending on their goals and budget. Factors that we consider include the industry, number of keywords targeted and location(s).
First Step is to contact us for a free analysis of your current online presence and goals.
Has SEO Changed
SEO has gone through numerous changes and the search engines continually release updates. Google says they plan on 2 major updates a year, with most years having several more minor updates.
Back in the early 2000’s or 2010’s many site could achieve top results using techniques frowned upon today. Such as keyword stuffing and link building techniques which once worked can now get your site penalized.
While these updates can cause some SEO’s to go bonkers. We realize that a website built on a solid foundation with proper off-site signals not only stands the test of time but performs better as time goes on.
What Does SERP's Stand For
SERP’s is an acronym for Search Engine Results Page’s. When you search for a keyword the pages that are displayed are considered the SERPS’s. Organic SEO focuses on ranking a website as high as possible on these SERP’s.