Search Engine Optimization
What is S.E.O.?Search Engine Optimization (SEO) is the process of getting your website to show up high on the various search engines. Google is the most prominent search engine in the world along with Bing, Yahoo& various smaller ones such as duckduckgo.
Each of these search engines ranks your site on relevance and authority and trust against a users search term(s). SEO is a process of both on-page and off-page SEO tactics. This process gets your website to show up high in the organic search results for specific keywords or phrases. Having a website is a must for any business these days. Having a website that is highly visible on the search engine(s) brings tremendous value, attracting new potential customers looking for what you offer. Breakthrough Local SEO specializes in online marketing for local businesses and only find success when our clients realize tremendous Return On Investment on their marketing dollars. S.E.O when done correctly is the highest ROI across all marketing channels. A recent survey conducted by Search Engine Journal reports 49% of respondents consider Organic Search to be the highest ROI v.s. Paid Search, Social Media and E-mail. We bring together our on-site optimization techniques with our off-site methods that have proven track records to provide long-term results. Utilizing proper research we identify a list of top keywords (search terms), optimized content and a clear understanding of the competitive landscape. Allowing us to customize a SEO campaign effectively targeting potential customers. Our experience and SEO services help our clients build their brands both off-line and on-line. Thousands if not millions of people are searching the internet for the product or service you offer. The vast majority 80-85% will click on the websites found organically on the first page of the search engine. Make sure your website isn't buried on page 3, 4 or worse, If so we can help! |
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Why is SEO Important?
A properly optimized website allows search engines to not only find and navigate the site. It also gives the proper signals to the search engines, showing relevance, trust and authority for important keywords. Ultimately, placing your website in a position to get more visitors and potential customers.
With technology expanding it puts information at the tips of our fingers. Not long ago we relied on more traditional marketing methods such as yellow pages, newspaper or radio. When executed correctly these channels were very effective, and still hold some value. With information so accessible on our phones, tablets and PC's on-line search has taken over. The typical buyers journey is starts on a search engine and can go many directions from there.
Location, Location, Location we've heard it a thousand times and it applies on-line just as much as off-line. You have to be where the customers are, which is online searching Google, Bing etc.. If your website is not on the first page of their search results it will likely get passed right over. Kind of like having a billboard in the desert.
With technology continuing to expand and advance this trend is only going to grow. The sooner a company implements an effective SEO campaign the higher the chance they have for on-line success
With technology expanding it puts information at the tips of our fingers. Not long ago we relied on more traditional marketing methods such as yellow pages, newspaper or radio. When executed correctly these channels were very effective, and still hold some value. With information so accessible on our phones, tablets and PC's on-line search has taken over. The typical buyers journey is starts on a search engine and can go many directions from there.
Location, Location, Location we've heard it a thousand times and it applies on-line just as much as off-line. You have to be where the customers are, which is online searching Google, Bing etc.. If your website is not on the first page of their search results it will likely get passed right over. Kind of like having a billboard in the desert.
With technology continuing to expand and advance this trend is only going to grow. The sooner a company implements an effective SEO campaign the higher the chance they have for on-line success
What our SEO Service does
Through a series of techniques we optimize your website with both, on-page and off-page optimization. These two (off & On-page) work independently yet support each other. you can have one without the other but when you have both working together, true value is realized.
On-page SEO involves a number of elements related to the build and design of your website. Many of these elements need maintained on a regular basis to stay up to date and competitive.
Off-Page SEO relates to techniques implemented on-line but not directly on your website. Consistency is a main key to success off-page and includes things such as..
On-page SEO involves a number of elements related to the build and design of your website. Many of these elements need maintained on a regular basis to stay up to date and competitive.
- Infrastructure- how your site was built or what platform it was built on.
- Content- includes text, picture, graphics and other content
- Mobile Friendly- Ensures users and search engines can easily navigate and use your website on any device
Off-Page SEO relates to techniques implemented on-line but not directly on your website. Consistency is a main key to success off-page and includes things such as..
- Acquiring signals- these can be in the form of other websites mentioning your site.
- Secondary properties- Social properties are a great example.
- Research- Competitive and Keyword research always improving and finding new opportunities.
Organic Search Engine Rankings
Do you know where you rank on the major search engines?
If you own a business you should know where you rank in the search results, always trying to improve that position. It is absolutely something you have control over and the results of being at the top are tremendous!
In fact, as this article from Search Engine Watch explains, around 90% of traffic stays on the first page of Google, and 30% on the first position within Google.
That is an incredible statistic! Simply, if your not on the first page you are missing your prospects every time!
So how do you get there?
The path to the front page of google is riddled with nuances and ever changing algorithms. Sure you can spend the time and resources to learn whats working today and try to stay on top of the curve.
You probably didn't get into business for that, am I right?
Which is why you need to hire a proven Local SEO Professional to handle this and generate a constant flow of leads.
Inbound Marketing through websites and internet marketing, costs 1/3 that of Outbound Marketing such as cold calls and mailers. While conversion of SEO leads is about 15% compared to the 2% you see with outbound marketing.
I could write all day about statistics and the incredible opportunity you have by properly positioning your site on-line. If you want to see more feel free to check out these and 120 other stats related to marketing, here.
If you want to chat about how we can help your business, e-mail us here or jump to our contact page here
If you own a business you should know where you rank in the search results, always trying to improve that position. It is absolutely something you have control over and the results of being at the top are tremendous!
In fact, as this article from Search Engine Watch explains, around 90% of traffic stays on the first page of Google, and 30% on the first position within Google.
That is an incredible statistic! Simply, if your not on the first page you are missing your prospects every time!
So how do you get there?
The path to the front page of google is riddled with nuances and ever changing algorithms. Sure you can spend the time and resources to learn whats working today and try to stay on top of the curve.
You probably didn't get into business for that, am I right?
Which is why you need to hire a proven Local SEO Professional to handle this and generate a constant flow of leads.
Inbound Marketing through websites and internet marketing, costs 1/3 that of Outbound Marketing such as cold calls and mailers. While conversion of SEO leads is about 15% compared to the 2% you see with outbound marketing.
I could write all day about statistics and the incredible opportunity you have by properly positioning your site on-line. If you want to see more feel free to check out these and 120 other stats related to marketing, here.
If you want to chat about how we can help your business, e-mail us here or jump to our contact page here
Improve your Organic Rankings
Website SEO Audit
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