What Are AI Overviews and How Do They Impact Local Search?
AI Overviews are those quick, no-fluff summaries that now pop up at the top of some Google search results. Instead of scrolling through page after page of websites, users get a fast, straight-to-the-point answer — pulled together by Google’s AI based on what it thinks is most helpful.
Let’s say someone searches “best tacos near me.” Instead of clicking through a bunch of links, they might instantly see a short summary naming a few popular taco spots, what people like about them, and maybe even their hours or menu — all in one quick glance.
It’s kind of like having a digital assistant that skims the internet for you and hands over the best info in seconds. Super convenient for the person searching… but for local businesses, it changes how you get discovered.
How Do They Work?
Behind the scenes, Google’s AI is doing a ton of heavy lifting. It’s scanning thousands of pages — websites, reviews, business listings, directories — and piecing together a summary that feels helpful and trustworthy.
The interesting part? It’s not just pulling from whoever ranks #1. It grabs bits from all over: your website, your Google Business Profile, customer reviews, and anywhere else your business shows up online.
And these summaries aren’t set in stone. They evolve as Google gets new info and feedback. So for local businesses, staying visible and up-to-date online is more important than ever.
How AI Overviews Are Changing Search Results
AI Overviews aren’t just a minor update — they’re a major shift in how search works. Here’s what’s different:
1. They Grab the Spotlight
These summaries appear right at the top of the page — above everything else. If your business isn’t included, you may not get seen at all.
2. They Reduce the Need to Click
If someone finds their answer right there in the AI box, they might never click through to your site — even if you’re ranked high.
3. They Pull from Your Whole Online Presence
Google’s AI doesn’t just look at your website. It checks reviews, local listings,
maps, and more. If your info is missing or outdated somewhere, it could cost you visibility.
4. They’re Deeply Tied to Local Info
For local searches, AI Overviews often show things like hours, pricing, services, and reviews — pulled from your listings. If your business details aren’t accurate across platforms, you might not show up.
5. They Encourage Follow-Up Questions
AI Overviews are becoming more interactive, with clickable follow-up prompts like “Do they offer delivery?” or “Are they kid-friendly?” Your online presence should be ready to answer those questions, too.
Real-Life Examples: How AI Overviews Show Up in Local Search
Let’s bring this to life with a few examples of how your business (or a competitor) might appear in an AI Overview:
Search: “Best vegan bakeries near me”
AI Overview Might Say: “Top-rated vegan bakeries nearby include [Bakery A], known for dairy-free cupcakes; [Bakery B], offering nut-free pastries; and [Bakery C], which provides weekend delivery. Customers love the fresh ingredients and variety. Most are open 9 AM to 5 PM.”
What to Take Away:
Google’s pulling this from reviews, photos, and your business profiles. If your info is outdated or your reviews are thin, even a great bakery might get left out.
Search: “Where to get same-day windshield repair in Portland”
AI Overview Might Say: “Several Portland auto shops offer same-day windshield repair. [Shop A] allows online booking near SE Division. [Shop B] takes walk-ins and stays open until 7 PM. Customers praise fast service and fair pricing.”
What to Take Away:
If your shop has great hours and solid reviews but you’re not highlighting it clearly online, you’re likely being missed in AI Overviews.
Search: “Best yoga studios with evening classes”
AI Overview Might Say: “[Studio A] and [Studio B] are popular for evening yoga, welcoming instructors, and calming spaces. Both offer classes through 9 PM. Online reservations are recommended.”
What to Take Away:
Studios that clearly communicate their class times, vibe, and booking options are more likely to show up — even if others offer the same.
Why This Matters for Local Business Owners
This isn’t just a new search feature — it’s reshaping how people choose businesses. Here’s what you need to keep in mind:
1. Fewer Clicks, Even If You Rank Well
People may get the info they need straight from the overview. That means fewer visits to your site — unless you’re included up top.
2. Your Google Business Profile is Crucial
It’s not a “set it and forget it” tool anymore. Update your hours, photos, services, and posts regularly. Respond to reviews. This profile is now often your first impression.
3. Your Reputation Counts — Big Time
Google’s AI looks at reviews, tone, and consistency. Outdated or negative reviews? They can knock you out of the running.
4. Your Website Needs to Be Actually Helpful
Ranking is no longer enough. Your website's content should clearly answer questions like: What do you charge? Do you take walk-ins? What’s included?
5. Brand Visibility Still Matters, Even Without Clicks
Even if someone doesn’t click, just showing up in the AI Overview builds familiarity. Over time, that recognition can turn into trust — and customers.
What You Can Do Right Now to Prepare
You don’t have to overhaul everything today. But here are a few smart moves to help your business show up better:
1. Update Your Google Business Profile
Make sure your details are spot-on. Add current photos, respond to reviews, and post updates. That activity matters.
2. Create Content That’s Actually Useful
Write blog posts or FAQs that answer real questions your customers are asking. Keep it clear, local, and helpful.
3. Ask for Reviews (and Respond With Care)
Encourage happy customers to leave a review. Then thank them. This builds credibility — not just for people, but for the AI, too.
4. Stay Consistent Across All Platforms
Your hours, services, and contact info should match everywhere — Yelp, Google, your website, industry
directories. Don’t let conflicting info cost you visibility.
5. Talk to Your Web Developer About Schema
Schema markup helps search engines better understand your content. It’s a behind-the-scenes move, but it can help your info get surfaced in AI results.
6. Search Yourself — and Your Competitors
Try searching your business name and common service terms. Who’s showing up in AI Overviews? What are they doing right? Use it to shape your strategy.
The Future of Local Search
AI Overviews aren’t just coming — they’re already here. They’re changing how people find businesses, compare their options, and make decisions.
But this isn’t a threat. It’s an opportunity.
If your business is online, up-to-date, and well-reviewed, AI Overviews can actually help you shine — as long as you’re proactive.
Let Breakthrough Local Be Your Guide
At Breakthrough Local, we work with small businesses across Portland and beyond to help them stay competitive — no matter how search evolves.
From optimizing your Google Business Profile to helping your content get discovered by AI, we’re here to make sure you’re not just keeping up — but standing out.
Understand the future of search with our AI Overview consultation!
Curious how AI Overviews are impacting your visibility? Want a game plan to stay ahead? Let’s
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